Starbucks 2025 China Strategic Vision Statement 2025. We consistently achieve our goals with focus, integrity, and drive we continuously innovate to stay ahead we exceed the expectations of the people we serve We’re focusing on getting “back to starbucks,” back to being a welcoming coffeehouse where people gather over the finest coffee, handcrafted by baristas.

Starbucks ceo laxman narasimhan has reaffirmed the coffee chain’s goal of reaching 9,000 stores in china by 2025 during a visit to the country. By 2025, the total number of starbucks stores in china is targeted to reach 9,000, while the number of employees will increase by 35,000, totaling more than 95,000.